Along the lines of my previous article concerning Microsoft working to integrate their media delivery systems across platforms, it appears that they’re heading in the opposite direction…(sigh).

Via Ars Technica

“Back in November 2007, The New York Times interviewed Microsoft’s J Allard, an important figure behind the Xbox who moved over to work on the Zune and a few other secret product efforts. Among the many things discussed during the lengthy interview, J Allard touched upon the Xbox Live Video Marketplace and the Zune Marketplace….Is Microsoft making a good decision by changing its mind on a single marketplace for both the Xbox and the Zune? I personally don’t think so. It’s like offering an iTunes store for the iPhone in addition to one for the iPod. It just doesn’t make sense. For example, how will Microsoft address users of both the Zune and the Xbox? These customers might not be amused if they have to pay twice for the same download. What do you think; should there be one marketplace or two?”